07.01.21
Los Angeles, CA
www.anastasiabeverlyhills.com
Sales: $200 million (estimated)
Key personnel
Anastasia Soare, chief executive officer; Claudia Soare, president;
Major products
Color cosmetics sold under the Anastasia, Norvina and Soft Glam brands
New products
Norvina: Pro Pigment Palette Vol 5.0, Lip Balm, False Eyelashes, No Fade brow kit, Anastasia Beverly Hills X BoxyCharm Premium Takeover Box
Comments: Some folks live by the Golden Rule, but for Anastasia Soare it’s all about the Gold Ratio. Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. All of her formulas follow the age-old Golden Ratio; i.e., the mathematical ratio of 1.618 to 1, which has been the key to beauty for centuries. As a result, Soare is pretty passionate about how cosmetics should be applied.
“Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris,” she insists. “Brows should end where the corner of the nostril connects with the outer corner of the eye.”
www.anastasiabeverlyhills.com
Sales: $200 million (estimated)
Key personnel
Anastasia Soare, chief executive officer; Claudia Soare, president;
Major products
Color cosmetics sold under the Anastasia, Norvina and Soft Glam brands
New products
Norvina: Pro Pigment Palette Vol 5.0, Lip Balm, False Eyelashes, No Fade brow kit, Anastasia Beverly Hills X BoxyCharm Premium Takeover Box
Comments: Some folks live by the Golden Rule, but for Anastasia Soare it’s all about the Gold Ratio. Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. All of her formulas follow the age-old Golden Ratio; i.e., the mathematical ratio of 1.618 to 1, which has been the key to beauty for centuries. As a result, Soare is pretty passionate about how cosmetics should be applied.
“Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris,” she insists. “Brows should end where the corner of the nostril connects with the outer corner of the eye.”