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Website Updates



Published June 29, 2012
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• A number of industry organizations have ramped up their online portals in an effort to provide customers with easier access to information.

Active Organics, Inc., a supplier of natural performance ingredients and botanical extracts, has rolled out a newly redesigned website. The new site, www.activeorganics.com, contains new features, imagery and refreshed content about the company, its people and products. The new site is easier to navigate and more functional for customers, including a page dedicated to the company’s innovation process, according to the company. In addition, information on every page can be shared through social media.

Micro Powders, Inc., a manufacturer of high-performance wax additives since 1971, has launched a newly designed website for its personal care division. Visitors to MPI’s website, www.MPIpersonalcare.com, will encounter updated features including easy-to-use navigation, improved searching capabilities, newly designed product selector, shopping cart style system for requesting samples, and more accessible information including PDF downloads of technical data sheets, safety data sheets and company brochures.

The product selector tool on the site lets the user search for specific products based on the application and properties she is looking for. Once a user finds a product she likes, ordering a sample is quick and easy with the newly created shopping cart style system. The site contains all of the newest MPI products and extended product information. Additionally, all the natural products are now identified with a “green” icon to make it easier to find, said Micro Powders.

Kline & Company has unveiled its redesigned website, www.KlineGroup.com, which offers practical new features and services, improved navigation and new tools, according to the company. With improvements throughout, the refreshed website has a greater emphasis on Kline’s range of products, services and social media, according to the market analysis firm. At the new site, users can access Kline’s market research newsletters, webinar archive, events calendar, Kline blogs and news.

A new website—www.carecreations.basf.com—has been unveiled by BASF for its new Care Creations brand and the “Inspired by life” communications concept.

Following the recent launch of the Care Creations brand and the “Inspired by life” communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach: drawing inspiration for innovative products from real life—based on a unique combination of science excellence and market empathy, according to the company. The site’s responsive design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones, according to the company.

German firm Dr. Straetmans GmbH has relaunched its website with a new design and new content. According to the company, the new design is a fusion of human beauty and the aesthetics of natural resources—the two main topics of the company. Information about the company’s services regarding formulation development, regulatory affairs, hair care performance testing or microbiological assessment of finished products as well as hundreds of prototype formulations can be found online, as well as its Sustainability Strategy.


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