Dr. Dina Strachan, a NY-based, board-certified dermatologist, joins the Beauty Board to offer expert skincare advice, answering the needs of fans who ask about skin care concerns more than any other beauty topic.On call for fans, Dr. Strachan will present solutions for pressing skin care issues, providing personalized advice on everything from anti-aging to acne, along with individual product recommendations.
The Beauty Board will also welcome a rotating "Guest Expert" to provide even more beauty expertise to fans. Industry influencers, experts from leading beauty brands, and noted editors and bloggers will provide their unique perspective on the latest beauty trends and offer personalized answers to fans’ beauty questions. Guest Experts will also host Live Chats on the CVS Beauty Club Facebook page to provide instant answers and product recommendations to fan questions.
In addition to Live Chats and ongoing question and answer exchanges, the Beauty Board will appear in new videos exploring of-the-moment beauty topics, including previews of new products, how-to demonstrations of the latest styles, answers to common beauty questions, and more. Fans will now also have the opportunity to have their questions answered via Beauty Gets Personal video responses from the Beauty Board.
ExtraCare Beauty Club members are encouraged to “like” CVS Beauty Club’s dedicated Facebook page and follow @cvsbeautyclub on Twitter for access to additional special offers, giveaways and exclusive content from the Beauty Board.
To sign up for the ExtraCare Beauty Club or to learn more, customers and current ExtraCare cardholders can visit their local CVS/pharmacy or visit www.cvs.com/beautyclub.