07.20.12
Budget-friendly cosmetics brand wet n wild is expanding into an additional 500 Walmart stores. The roll out will begin in late July, according to Markwins North America.
"We are so pleased with this Walmart expansion. Their support is a crucial element of our retail business and we look forward to furthering our partnership. With their expertise in guiding beauty brands combined with our sustained success, we're confident we'll both continue to grow," said VP of marketing, Brian Talbot.
Each new Walmart location will feature a new two-foot fixture, which will also include the debut of Fergie as the brand’s new face, according to the company.
"We are so pleased with this Walmart expansion. Their support is a crucial element of our retail business and we look forward to furthering our partnership. With their expertise in guiding beauty brands combined with our sustained success, we're confident we'll both continue to grow," said VP of marketing, Brian Talbot.
Each new Walmart location will feature a new two-foot fixture, which will also include the debut of Fergie as the brand’s new face, according to the company.