07.25.12
Nivea will launch its first-ever “Kiss of Style” contest where consumers can personalize their favorite Nivea Lip Care products to make memorable kiss moments that much more special, according to the company.
Consumers can log onto Nivea's Facebook page beginning Aug. 1 to customize their own A Kiss of Moisture lip care cap with a variety of chic designs, including a customized pattern from leading fashion designer Charlotte Ronson’s Fall 2012 collection.Entries will be hosted on the Facebook page through Aug. 22, where then Ronson and a panel of judges will select the top 10 finalists.
On Sept. 5, the finalists will be announced and then consumers will be able vote for their favorites on Nivea's Facebook page.The winning design will be announced on Sept. 20 and will come to life at retail in 2013.