10.15.12
Swisher Hygiene Inc. is relaunching its Daley brand at the 2012 ISSA/INTERCLEAN show, which will open its doors tomorrow in Chicago.
Acquired by Swisher Hygiene in September 2011, Daley International
With its roots firmly in Chicago and dating back more than 100 years, the
"The Daley brand carries a great deal of brand equity in the industry,
The new Daley brand image is reflected in its marketing materials and
Acquired by Swisher Hygiene in September 2011, Daley International
is one of the largest manufacturers and marketers of
private-label and brand name institutional and industrial cleaning
products in the US.
With its roots firmly in Chicago and dating back more than 100 years, the
Daley brand includes an extensive line of floor care, personal care, laundry, housekeeping, food service and building maintenance products along with a private label program tailored to meet its customers' exact needs.
To better reflect the brand’s leading position and enhance its future growth opportunities across all product and service categories, Swisher Hygiene will introduce a modernized image and marketing materials to promote consistency and embody the product innovation that Daley continues to pursue. In concert with the rebranding, Swisher has dedicated a new highly
To better reflect the brand’s leading position and enhance its future growth opportunities across all product and service categories, Swisher Hygiene will introduce a modernized image and marketing materials to promote consistency and embody the product innovation that Daley continues to pursue. In concert with the rebranding, Swisher has dedicated a new highly
experienced and skilled sales team responsible for prospecting, selling
to, and servicing Daley’s current and future clients.
"The Daley brand carries a great deal of brand equity in the industry,
and we believe the ISSA/INTERCLEAN show is the perfect time to showcaseDaley's new brand and products, while also highlighting Swisher
Hygiene's ability to manufacture an extensive array of products at all
of our strategically located regional chemical facilities," said Thomas
Byrne, interim president and CEO of Swisher
Hygiene. "This rebranding initiative will allow us to effectively
expand the non-service segment of our business and reach a broader
segment of the chemical industry. DALEY is a shining example of how
Swisher Hygiene continues to provide best-in-class products as well as
outstanding customer service."
The new Daley brand image is reflected in its marketing materials and
should resonate with prospects and better communicate its points of
differentiation, helping to further distinguish the company as a
progressive brand and an industry leader, the company said.