10.17.12
As the fashion world reflects on London Fashion Week, Seven Scent, a stand-alone business launched by PZ Cussons, revealed its forecast for the key trends influencing next year’s autumn-winter fragrance collections.
“This season always encourages more intense, heavier, longer lasting fragrances to evoke a feeling of warmth and comfort during the colder months. These traditional notes will still be evidence but we have identified a number of creative fragrance accords which are growing in popularity with consumers and look set to influence direction,” said Bruce Furlonger, head of marketing and innovation at Seven Scent.
“This season always encourages more intense, heavier, longer lasting fragrances to evoke a feeling of warmth and comfort during the colder months. These traditional notes will still be evidence but we have identified a number of creative fragrance accords which are growing in popularity with consumers and look set to influence direction,” said Bruce Furlonger, head of marketing and innovation at Seven Scent.
Based on research into the world of fashion, design and fine fragrance, Seven’s bi-annual Fine Fragrance Report predicts the following fragrance notes will play a key role in autumn-winter 2013/14:
- Tea accords: a move away from the classic or traditional green tea accords, towards a more unusual, sophisticated and rich fragrance.
- Wood accords: the rich spice of oud is softened in a partnership with rose; a classic marriage of materials from middle eastern perfumery.
- Leathers and suede: evoking a timeless elegance and quality in masculine scents.
- Spices: such as cardamom, cumin and saffron inspired by the Middle East.
- Amber: versatile and popular, it adds warmth and blends with oriental spices as well as soft musky notes.
- Red berries: rich and dark notes will deliver an autumnal feel.
“We constantly monitor trends from creative disciplines and bring together our findings tocreate a clear sense of style, mood and emotion which then drives fragrancedevelopment.Our experienced creative perfumers translate this into fragrance families which are brought to life through our retail concept ideas,” added Furlonger.