02.27.13
Oxy, a trusted skin care brand for over 30 years, is introducing new and improved products, according to the company. The products, part of two lines called Oxy Maximum Action and Oxy Daily Defense, are segmented and include new packaging that clearly spells out product benefits, active ingredients and recommended usages.
"Finding the right way to deal with acne can be complicated, and consumers – both moms and teens – are looking for simple solutions for prevention and treatment," said Jean Legros, head of marketing, sales and customer service for The Mentholatum Company. "A clear and concise understanding of a product's benefits is a crucial step in the process. And Oxy is going beyond the category conventions with streamlined new products that are strong, effective and easy to understand."
More info: www.oxyskincare.com/