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St. Tropez Taps Kate Moss

May 10, 2013

First global ad campaign features supermodel.

St.Tropez, part of PZ Cussons Beauty, has named Kate Moss as the new face and body for the brand’s first-ever global advertising campaign.

“We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products,” sad Michelle Feeney, CEO of PZ Cussons Beauty. “Kate epitomizes St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand.”

The campaign includes global print and online advertising, in-store promotions and social media.

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