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Yankee Candle Adds on to 'Man' Collection



Published May 13, 2013
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Products just for guys is a rising trend in the household and personal care industry, as seen with recent launches in men's skin care, hair care and even home fragrance. Yankee Candle launched two new fragrances and announced the return of three favorites in its popular limited edition Man Candles collection.

Two new fragrances, MMM, Bacon! and Movie Night, join Man Town, First Down and Riding Mower. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their "man town," whether that is the den, the basement or even the garage, said the company. These limited edition fragrances are available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.


To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.

MMM, Bacon! and Movie Night are now part of one of the most successful launches in the brand's history. Over 10% of retail sales were contributed to Man Candles during the period of time they were in store after the launch and the line was covered in more than 400 media outlets in just two weeks. The brand also experienced a 167% increase in unique visitors to its website over the same timeframe the previous year, with a 222% increase of new visitors. Yankee Candle is hoping to build on this success with the addition of two distinctive and beloved scents, bacon and buttered popcorn.

"The novelty of the original Man Candles collection proved to be a huge hit with our consumers, so it was important to incorporate additional fun fragrances for this Father's Day," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. "Based on feedback from last year's record-breaking launch, these new scents were a must-have for the collection, especially with bacon poised to be this season's hot trend. Who doesn't love the smell of bacon?"


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