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CVS Adds Extensive Home Care Line

May 14, 2013

SKUs include cleaners, wipes and more.

CVS/pharmacy has officially launched Total Home, which includes a wide range of products for everyday home care, ranging from cleaning and cooking to organizing. The pharmacy retailer says prices offer consumers a 15-20% savings compared to popular national brands.

"Growing and enhancing our store brand offerings continues to be a priority for CVS/pharmacy," said George Coleman, VP of merchandising, store brands and quality assurance, CVS/pharmacy. "We offer customers the convenience of a one-stop shopping destination to find all their health, beauty and household essentials. We are confident that as customers give Total Home a try, these products will exceed their performance expectations and become a staple in their homes."

Among the more than 150 items are kitchen and bathroom cleaners, wipes, an on-the-go stain stick and more.

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