Breaking News

A Refreshed Look for Orly

May 15, 2013

New logo, updated packaging and more.


This season, Orly International is introducing a new sophisticated look in all company facets. Brand changes include updated logo, packaging and in-store displays, a newly designed website, an integrated consumer and trade advertising campaign and a mobile app.
      

“The rebranding of Orly is an ongoing process, stemming from a year of in-depth market research, said Jeff Pink, President and CEO of Orly International. “We are always looking to improve the brand experience and have made changes to better connect with our consumers and salon professionals across the globe.”


An updated logo featuring the brand name in a bold font will be included on all packaging, website and brand materials. The new logo on the Orly nail lacquer bottles allows for more of the brand’s signature vibrant colors to show through, said the company. Bottles will also include an improved version of the award-winning Gripper Cap made with a high-tech rubber and design, offering a more controlled and precise application.


Outside box packaging will be color-coded and merchandised by treatment type within sleeker store displays with open shelving, allowing consumers and salon professionals to easily identify and select products in store.
 

Related End-User Markets:

Related Packaging, Equipment and Services:

Related Raw Materials:

blog comments powered by Disqus
  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.