This season, Orly International is introducing a new sophisticated look in all company facets. Brand changes include updated logo, packaging and in-store displays, a newly designed website, an integrated consumer and trade advertising campaign and a mobile app.
“The rebranding of Orly is an ongoing process, stemming from a year of in-depth market research, said Jeff Pink, President and CEO of Orly International. “We are always looking to improve the brand experience and have made changes to better connect with our consumers and salon professionals across the globe.”
An updated logo featuring the brand name in a bold font will be included on all packaging, website and brand materials. The new logo on the Orly nail lacquer bottles allows for more of the brand’s signature vibrant colors to show through, said the company. Bottles will also include an improved version of the award-winning Gripper Cap made with a high-tech rubber and design, offering a more controlled and precise application.
Outside box packaging will be color-coded and merchandised by treatment type within sleeker store displays with open shelving, allowing consumers and salon professionals to easily identify and select products in store.