Image consultant and stylist Danielle Lutz found herself often struggling to suggest shoes for her clients that were stylish, yet comfortable, especially when a lot of walking was in order. And so she set out to solve this conundrum that so many women face: How can you wear stylish shoes pain-free?
So Lutz embarked on a three year fact-finding, product-testing, solution oriented journey, with the hopes of touching the “soles” of women worldwide. Last fall, Sole Goddess was launched in Chicago bridging the gap between comfort and fashion. This original foot balm is inspired by formulas used in extremeendurancesportsto prevent chafing and blistering. However, formulated with special healing ingredients including allantoin, pure beeswax, aloe vera and coconut oil, it comes in a lipstick tube that is travel friendly and easy to apply.
The product retails for $18.75 and is currently available at select Nordstrom, Bliss Spas, Fred Segal Santa Monica and at www.solegoddess.com.