Breaking News

Sole Goddess Now at Nordstrom, Fred Segal

May 20, 2013

Natural balm created for summer shoes.

Image consultant and stylist Danielle Lutz found herself often struggling to suggest shoes for her clients that were stylish, yet comfortable, especially when a lot of walking was in order.  And so she set out to solve this conundrum that so many women face: How can you wear stylish shoes pain-free?
 

So Lutz embarked on a three year fact-finding, product-testing, solution oriented journey, with the hopes of touching the “soles” of women worldwide.  Last fall, Sole Goddess was launched in Chicago bridging the gap between comfort and fashion. This original foot balm is inspired by formulas used in extremeendurancesportsto prevent chafing and blistering.  However, formulated with special healing ingredients including allantoin, pure beeswax, aloe vera and coconut oil, it comes in a lipstick tube that is travel friendly and easy to apply.

The product retails for $18.75 and is currently available at select Nordstrom, Bliss Spas, Fred Segal Santa Monica and at www.solegoddess.com.

Related End-User Markets:

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • Perform or Perish

    Perform or Perish

    Christine Esposito, Associate Editor||December 1, 2016
    Success in today’s skin care sector begins with active ingredients, formulated in products that address modern-day issues.