So Lutz embarked on a three year fact-finding, product-testing, solution oriented journey, with the hopes of touching the “soles” of women worldwide. Last fall, Sole Goddess was launched in Chicago bridging the gap between comfort and fashion. This original foot balm is inspired by formulas used in extremeendurancesportsto prevent chafing and blistering. However, formulated with special healing ingredients including allantoin, pure beeswax, aloe vera and coconut oil, it comes in a lipstick tube that is travel friendly and easy to apply.
The product retails for $18.75 and is currently available at select Nordstrom, Bliss Spas, Fred Segal Santa Monica and at www.solegoddess.com.