Breaking News

Men's Grooming on Amazon

May 21, 2013

New dedicated site rolls out today.

How big is men's grooming? Big enough for to launch a dedicated area for the category at The men's grooming store, which debuts today, includes six categories, including shave, body care and skin care, and a range of prestige and mass products, including Gillette, Axe, American Crew, Ahava, Dove, Nivea and Baxter of California, a newcomer to the site.

Besides products, the area provides how-to guides designed to offer various steps for achieving results (such as kissable skin and trendy hair); Problem Solvers, designed to provide simple, one-product solutions; Men’s Essentials, intended to be a one-stop destination for purchasing everything for different regimen needs, and J.P’s Top 10, where Mastey’s content will live.

According to sources, the new men’s grooming site is the latest move by the $61 billion Amazon to grab a bigger slice of the beauty and fashion pie. Later this year, the e-tailer will open a 40,000-square-foot photo studio in Williamsburg, in Brooklyn, that will shoot its fashion photos.

Related End-User Markets:

blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market