Breaking News

Coty To Enter Brazilian Marketplace

May 22, 2013

New joint venture with Frajo International for cosmetics.

Coty Inc. will form a joint venture in Brazil with Frajo Internacional, a leading Brazilian cosmetics distributor. The new venture will distribute and market Coty mass/masstige brands in the retail channel.

"Brazil is one of the largest markets in the beauty industry," said Michele Scannavini, CEO of Coty Inc. "Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market."

"Joining forces with Coty and benefiting from their expertise is an important step in strengthening Frajo's position as a leading cosmetic distributor in Brazil," said Frank Lund, Frajo's founder and CEO. "Coty's unique portfolio of brands will provide our customers with more choice."

This deal will expand Coty's go-to-market capabilities in the region. Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model. The company also has a distributor representing its Prestige products in the region.

Related End-User Markets:

blog comments powered by Disqus
  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Makeup Magic

    Makeup Magic

    Melissa Meisel, Associate Editor||March 1, 2016
    Sales get a lift from novel ingredients and endorsements from the likes of Gwen Stefani.

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.