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P&G To Incorporate Pantone Service in Packaging

May 23, 2013

Method involves color consistency for brand recognition.

Procter & Gamble (P&G) teamed up with X-Rite, Incorporated and Pantone LLC to implemented PantoneLIVE, a "cloud-based" color service, to improve operational efficiency in packaging execution. According to the company, with color so critically tied to brand equity, maintaining color consistency on product packaging is essential for brand recognition.

"PantoneLIVE is an efficient, effective and seamless technology that saves time and money, and helps ensure design intent makes it to shelf, whether we are creating a new Charmin package design, proofing an Olay label, mixing ink for Tide packaging or assessing the quality of Gillette packaging on press," said Phil Duncan, global design officer at P&G. "PantoneLIVE is an excellent solution for simplifying how we access digital color palettes for design, proofing and print.  When fully implemented, the productivity benefits will be significant – both internally for P&G and for our suppliers."

To facilitate color standardization across all materials in the production process, P&G now has the ability to upload proprietary color palettes onto PantoneLIVE's secure, cloud-based portal, which suppliers can instantly access from around the world. This centralized color communication process helps minimize color revisions and reduce approval times, creating go-to-market efficiencies and, ultimately, lower development costs.

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