Breaking News

P&G To Incorporate Pantone Service in Packaging

May 23, 2013

Method involves color consistency for brand recognition.

Procter & Gamble (P&G) teamed up with X-Rite, Incorporated and Pantone LLC to implemented PantoneLIVE, a "cloud-based" color service, to improve operational efficiency in packaging execution. According to the company, with color so critically tied to brand equity, maintaining color consistency on product packaging is essential for brand recognition.

"PantoneLIVE is an efficient, effective and seamless technology that saves time and money, and helps ensure design intent makes it to shelf, whether we are creating a new Charmin package design, proofing an Olay label, mixing ink for Tide packaging or assessing the quality of Gillette packaging on press," said Phil Duncan, global design officer at P&G. "PantoneLIVE is an excellent solution for simplifying how we access digital color palettes for design, proofing and print.  When fully implemented, the productivity benefits will be significant – both internally for P&G and for our suppliers."

To facilitate color standardization across all materials in the production process, P&G now has the ability to upload proprietary color palettes onto PantoneLIVE's secure, cloud-based portal, which suppliers can instantly access from around the world. This centralized color communication process helps minimize color revisions and reduce approval times, creating go-to-market efficiencies and, ultimately, lower development costs.

Related End-User Markets:

blog comments powered by Disqus
  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Swash This!

    Swash This!

    Nancy Jeffries, Online Editor||July 28, 2014
    Procter & Gamble rolls out the “ultimate clothing care accessory” for fashion lovers.

  • Men

    Men's Madness Reigns at Unilever

    March 27, 2014
    The company is stepping up its marketing efforts during the NCAA Tournament, which plays a a role in its personal care plans.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.