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Saks Fifth Avenue To Debut New Campaign



Published June 17, 2013
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Saks Fifth Avenue introduces its new creative campaign, LOOK. The creative campaign focuses on the retailer’s reputation as a place of discovery, and will come to life through advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Terron Schaefer, Executive Vice President & Chief Creative Officer of Saks Fifth Avenue explains the inspiration behind the campaign by saying, “Saks is not just a place to buy things—it’s the ideal place to LOOK for what’s new and what’s trending.” He adds, “We seek to earn and build our customers’ confidence by focusing on the personal experience of discovery.”

The renewed emphasis on discovery will result in LOOK WHAT’S NEW store outposts featuring emerging designers, MAKING OF A LOOK beauty tutorials in stores, catalogs online initiatives, LOOK CLOSER features focused on outstanding craftsmanship, and a forward-looking array of trends to LOOK out for.

 The campaign begins on June 18, with a catalog titled MAKING OF A LOOK.


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