Breaking News

Saks Fifth Avenue To Debut New Campaign

June 17, 2013

Saks Fifth Avenue introduces its new creative campaign, LOOK. The creative campaign focuses on the retailer’s reputation as a place of discovery, and will come to life through advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Terron Schaefer, Executive Vice President & Chief Creative Officer of Saks Fifth Avenue explains the inspiration behind the campaign by saying, “Saks is not just a place to buy things—it’s the ideal place to LOOK for what’s new and what’s trending.” He adds, “We seek to earn and build our customers’ confidence by focusing on the personal experience of discovery.”

The renewed emphasis on discovery will result in LOOK WHAT’S NEW store outposts featuring emerging designers, MAKING OF A LOOK beauty tutorials in stores, catalogs online initiatives, LOOK CLOSER features focused on outstanding craftsmanship, and a forward-looking array of trends to LOOK out for.

 The campaign begins on June 18, with a catalog titled MAKING OF A LOOK.
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.