Breaking News

P&G Descends on Gotham

June 19, 2013

Colossal sampling event today in New York City.

 
Procter & Gamble is hitting the streets of New York today in connection with its new campaign, The Everyday Effect. Through the largest consumer event in the company's 175-year history, more than 40,000 products representing 25 P&G brands are being distributed throughout Manhattan.

As previously reported by Happi.com, brands participating Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and Crest.

Events will include delivery of everyday confidence through free barber, salon, personal care, make-up and nail services at multiple locations, brand ambassadors on the streets offering free pedicab rides, product samples, brand giveaways and high-value coupons, and appearances by the Charmin Bears, Old Spice and more.

In addition, the P&G Innovation Center at Herald Square will highlight the company's history.

The results will be broadcast live to the rest of the US through on-the-ground reports, social media updates and content featured across PGEveryday.com/EverydayEffect and Twitter (#EverydayEffect)

The city-wide events will enable people to directly experience the everyday effect, benefits and superiority of P&G products, according to the CPG giant.

The New York event is part of a series of activities, programming and social media videos supporting the roll out of P&G's Everyday Effect campaign. Activities taking shape around the world include consumer events, retail partnerships, in-store displays and brand-focused "experiment" videos showcasing the everyday effect of using P&G products. Social media assets will be distributed and available across P&G social media channels in the US, Japan, China, Mexico, Germany and Brazil.
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.