Breaking News

P&G Descends on Gotham

June 19, 2013

Colossal sampling event today in New York City.

 
Procter & Gamble is hitting the streets of New York today in connection with its new campaign, The Everyday Effect. Through the largest consumer event in the company's 175-year history, more than 40,000 products representing 25 P&G brands are being distributed throughout Manhattan.

As previously reported by Happi.com, brands participating Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and Crest.

Events will include delivery of everyday confidence through free barber, salon, personal care, make-up and nail services at multiple locations, brand ambassadors on the streets offering free pedicab rides, product samples, brand giveaways and high-value coupons, and appearances by the Charmin Bears, Old Spice and more.

In addition, the P&G Innovation Center at Herald Square will highlight the company's history.

The results will be broadcast live to the rest of the US through on-the-ground reports, social media updates and content featured across PGEveryday.com/EverydayEffect and Twitter (#EverydayEffect)

The city-wide events will enable people to directly experience the everyday effect, benefits and superiority of P&G products, according to the CPG giant.

The New York event is part of a series of activities, programming and social media videos supporting the roll out of P&G's Everyday Effect campaign. Activities taking shape around the world include consumer events, retail partnerships, in-store displays and brand-focused "experiment" videos showcasing the everyday effect of using P&G products. Social media assets will be distributed and available across P&G social media channels in the US, Japan, China, Mexico, Germany and Brazil.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.