P&G Descends on Gotham
Published June 19, 2013
Procter & Gamble is hitting the streets of New York today in connection with its new campaign, The Everyday Effect. Through the largest consumer event in the company's 175-year history, more than 40,000 products representing 25 P&G brands are being distributed throughout Manhattan.
As previously reported by Happi.com, brands participating Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and Crest.
Events will include delivery of everyday confidence through free barber, salon, personal care, make-up and nail services at multiple locations, brand ambassadors on the streets offering free pedicab rides, product samples, brand giveaways and high-value coupons, and appearances by the Charmin Bears, Old Spice and more.
In addition, the P&G Innovation Center at Herald Square will highlight the company's history.
The results will be broadcast live to the rest of the US through on-the-ground reports, social media updates and content featured across PGEveryday.com/EverydayEffect and Twitter (#EverydayEffect)
The city-wide events will enable people to directly experience the everyday effect, benefits and superiority of P&G products, according to the CPG giant.
The New York event is part of a series of activities, programming and social media videos supporting the roll out of P&G's Everyday Effect campaign. Activities taking shape around the world include consumer events, retail partnerships, in-store displays and brand-focused "experiment" videos showcasing the everyday effect of using P&G products. Social media assets will be distributed and available across P&G social media channels in the US, Japan, China, Mexico, Germany and Brazil.
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