In US department stores, prestige in-sun skin care products with SPF totaled $55 million for the 12 months ending April 2013, up nearly 6% from last year, according to new findings from The NPD Group. Products in lotion/milk form continue to lead the market.
“Much of the growth among prestige in-sun skin care is from products with an SPF of 40 or more, which contributes to the 8% increase in the average price spent on these products,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc.
“The constant reminders of the importance of using sun protection are being heeded by consumers, and lotions are the primary go-to product. But a much smaller piece of the pie, oils, are a growing even after years of being associated with burning in the sun,” added Grant.