“We are extremely honored and thrilled to be given the Gluten-Free certificate of approval from Whole Foods Market,” said Gina Ferrato, vice president of Natural Channel Sales. “This allows us to label our products at store shelves so consumers know derma e is a gluten-free skin care line. It’s a sign of our dedication to Whole Foods product guidelines and recognition of our brand leadership as a naturally healthy, conscientious skin care line.”
Gluten is a protein complex found in wheat (including kamut and spelt), oats, barley, rye and triticale. Individuals impacted by celiac disease or gluten intolerance must avoid gluten consumption; therefore ‘gluten-free’ product labeling is an important feature. Additional news about the potential health benefits of gluten-free living has recently generated demand beyond grocery into personal care products, contends the company.