Nivea rolled out “Style, Uncapped,” a customized lip care design campaign to celebrate consumers’ personal style. The design program can be found on a branded micro site, StyleUncapped.com. It partnered with leading fashion designer Rebecca Minkoff to unveil the new “Style, Uncapped” campaign. In support of the program, Minkoff has created a limited edition design, inspired by her current spring 2013 collection, which is also available for purchase on the “Style Uncapped” site.
“I’m thrilled to be partnering with Nivea,” said Rebecca Minkoff. “Like the brand, I appreciate and encourage self-expression. With this first of its kind program, we will give everyone in America the opportunity to make their lip cap their best accessory – and I know all too well about the importance of a great accessory.”
Last year, Nivea worked with its digital agency of record, Rosetta, to create the brand’s inaugural lip care design initiative.