09.18.13
Procter and Gamble’s Downy is partnering with Lauren Conrad and California Closets to show that caring for your clothes can help you fall back in love with your closet with a wardrobe you’re inspired to wear.
Beginning today, those in need of a closet makeover can enter Downy’s #ClosetLoveAffair sweepstakes on Pinterest for the opportunity to see how the scent combinations of Downy Infusions and Downy Unstopables can inspire exciting wardrobe choices that will help you fall back in love with your closet.Lauren Conrad will “repin” her favorite Downy inspired LC Lauren Conrad outfits on Pinterest each week for the duration of the sweepstakes.
With every unique repin, pinners will be entered for a chance to win a $100 gift card from Kohl’s to purchase items including those from the LC Lauren Conrad collection. Winners will be chosen at random weekly. For those who do not win a weekly prize, you will be entered to win the Grand Prize including: a Downy scent-inspired closet from California Closets, a $250 gift card from Kohl’s to purchase items including those from the LC Lauren Conrad collection and a consultation with an ELLE-secured stylist.
Consumers can enter the Downy #ClosetLoveAffair Pinterest sweepstakes by logging on to Pinterest, following Downy at http://pinterest.com/downy and repinning an image from Downy's "Closet Love Affair" board while using the #ClosetLoveAffair hashtag. The sweepstakes will run on the Downy Pinterest page, between Sept. 18 and Oct. 16. The Closet Love Affair’s Glamorously Girlie collection will feature looks inspired by Downy’s newest scents, Downy Infusions Cashmere Glow and Downy Unstopables Glow.
Beginning today, those in need of a closet makeover can enter Downy’s #ClosetLoveAffair sweepstakes on Pinterest for the opportunity to see how the scent combinations of Downy Infusions and Downy Unstopables can inspire exciting wardrobe choices that will help you fall back in love with your closet.Lauren Conrad will “repin” her favorite Downy inspired LC Lauren Conrad outfits on Pinterest each week for the duration of the sweepstakes.
With every unique repin, pinners will be entered for a chance to win a $100 gift card from Kohl’s to purchase items including those from the LC Lauren Conrad collection. Winners will be chosen at random weekly. For those who do not win a weekly prize, you will be entered to win the Grand Prize including: a Downy scent-inspired closet from California Closets, a $250 gift card from Kohl’s to purchase items including those from the LC Lauren Conrad collection and a consultation with an ELLE-secured stylist.
Consumers can enter the Downy #ClosetLoveAffair Pinterest sweepstakes by logging on to Pinterest, following Downy at http://pinterest.com/downy and repinning an image from Downy's "Closet Love Affair" board while using the #ClosetLoveAffair hashtag. The sweepstakes will run on the Downy Pinterest page, between Sept. 18 and Oct. 16. The Closet Love Affair’s Glamorously Girlie collection will feature looks inspired by Downy’s newest scents, Downy Infusions Cashmere Glow and Downy Unstopables Glow.