Breaking News

Nonie Creme To Create Full Beauty Line

February 21, 2014

Founding creative director of Butter London to work with TPR.

TPR Holdings has signed an agreement with Nonie Crème, former founding creative director at Butter London, to create a new brand called Nonie Creme - Colour Prevails. The brand, which will encompass all the categories of beauty, is set to hit the US market in January before rolling out to the UK and Canada, according to TPR.
 
 “We are incredibly excited to be working with Nonie Creme,” said Brian Robinson, President of TPR Holdings.  “Nonie is true color mastermind. She pioneered the concept of color mixing within the nail category. We believe her color and creative authority speaks across the entire beauty spectrum.”
 
 “It’s not often you get the opportunity to give such a large audience the tools they need to create, play with, and re-invent their beauty style,” said Nonie Creme, founding creative Director of Colour Prevails.  “I’m hugely honored to be a part of the TPR family, and look forward to making all sorts of mischief with color!”
 
In support of the new launch, TPR Holdings plans to unveil a new digital platform to showcase the brand’s identity and offer visitors direct access to product news and brand background information.  Through a new website and social media pages including Facebook, Twitter, Instagram, Pinterest and YouTube, consumers can tap into their own inner artist through expert advice, application tricks and how-to videos to easily re-create new looks at-home and push their own beauty boundaries.
 
TPR Holdings LLC is a NYC based investor and operator in the consumer products industry. TPR principals have founded and developed such international brands as ZIRH Men’s Skincare, John Varvatos Fragrances and French Connection Beauty. TPR owns oral care brand Sweet Breath and fragrance oil house, Trilogy. TPR recently acquired the cause related beauty license for Susan G. Komen for the Cure and Oscar Blandi Hair care.  

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.