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CVS Rolls Out Makeup Academy

August 8, 2014

Targets impulse lip color shoppers and hot lash category.

CVS/pharmacy has rolled out its own beauty collection, Makeup Academy. Developed for CVS/pharmacy by makeup professionals and beauty experts, the range includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

Lip products are the number one impulse purchase by CVS/pharmacy shoppers and lash is one of the fastest-growing category for the last three years at CVS, according to the pharmacy chain.

"Makeup Academy is another example of our dedication to first-to-market innovation within the store brand category," said George Coleman, VP of store brands at CVS/pharmacy. "We are proud to introduce this professionally-designed, premium cosmetics and beauty accessories line, developed specifically to surprise and delight our beauty customers when they visit their local CVS/pharmacy."

Developed under the same Makeup Academy brand name as the popular UK line, this new collection was designed specifically and exclusively for CVS/pharmacy with a unique product portfolio, distinctive and high-quality formulations, in-demand shades, and refined packaging. 

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