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Avon Launches Color Cosmetics

August 29, 2014

New mascara and lipstick debut

Big and bold. That's always been the trend when it comes to fall color cosmetics collection and 2014 is shaping up as more of the same. No wonder then that Avon Products is introducing new products that are bold in both name and pigment load. New Ultra Color Bold Lipstick has high-impact lip color with 50% more pigment packed into every stick (compared to other Avon lipsticks) for Avon's boldest lipstick yet. Features True Color Technology, so the high-voltage color you see in the package is the color you get on your lips. Ultra Color Bold Lipstick has a moisturizing texture and creamy feel with full even coverage that lasts for hours.

Ultra Color Bold Lipstick is available in eight shades including Magenta Flash, Bold Bordeaux, Hi-Def Plum, Power Plum, Fearless Fuchsia, Ruby Shock, Coral Burst and Pink Punch.

At the same time, new Big & Daring Volume Mascara features Avon's Plumping Complex with collagen, amino acids, and proteins, in a luxe microemulsion crème-gel. This breakthrough formula creates a creamy, smooth, buildable lash experience, according to the company.

The brush features patented wedge-shaped bristles to create optimal lash separation, while the curved shape picks up and define severy lash. Together with the formula, it doubles the volume in just two strokes, according to Avon. Big & Daring Volume Mascara is available in blackest black, black and brown black shades.

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