10.06.14
Boss Parfums has launched its new global campaign with the latest face of Boss Bottled and “Man of Today” actor Gerard Butler.
At a press event in New York City, Gerard spoke about his longstanding relationship with the brand. "I've used Boss Bottled for a longtime now and it is a timeless classic," he said. "I love the fragrance and the smell. The scent is strong and unmistakably masculine, but also versatile. Boss Bottled lends itself to different occasions, and allows me to feel different things. I can wear it during the day, at night or going to a sport. Like the 'Man of Today' it's multi-faceted."
The global television ad was shot by renowned American film director Anthony Mandler, with the print and PR images captured by famed American photographer Cliff Watts. The campaign highlights the path of the Man of Today and the values by which he lives his successful life.
Boss Bottled bowed in1998.
At a press event in New York City, Gerard spoke about his longstanding relationship with the brand. "I've used Boss Bottled for a longtime now and it is a timeless classic," he said. "I love the fragrance and the smell. The scent is strong and unmistakably masculine, but also versatile. Boss Bottled lends itself to different occasions, and allows me to feel different things. I can wear it during the day, at night or going to a sport. Like the 'Man of Today' it's multi-faceted."
The global television ad was shot by renowned American film director Anthony Mandler, with the print and PR images captured by famed American photographer Cliff Watts. The campaign highlights the path of the Man of Today and the values by which he lives his successful life.
Boss Bottled bowed in1998.