10.21.14
This month, Dr. Bronner's Magic Soaps is running a full page advertorial by company president David Bronner entitled, "Herbicide and Insecticide Use on GMO Crops Skyrocketing while Pro-GMO Media Runs Interference; Former EPA Senior Scientist's New Article Sets Record Straight,” which summarizes a white paper by Dr. Ramon J. Seidler, "Pesticide Use on Genetically Engineered Crops."
“We are running these ads because the public needs to know that rather than reduce pesticide inputs GMOs are causing them to skyrocket in amount and toxicity," said David Bronner, President of Dr. Bronner's. "Unfortunately, recent high-profile pro-GMO articles in The New Yorker and other publications amount to pro-industry puff pieces that provide cover to the chemical industry even as the EPA and USDA rubber-stamp their next generation 2,4 D herbicide-tolerant crops. Dr. Seidler cites and links recent scientific literature and media reports, and should be required reading for all journalists covering GMOs, as well as for citizens generally to understand why their right to know if food is genetically engineered is so important."
A former EPA senior scientist, Dr. Seidler documents the rapid widespread failure of the Bt insecticidal trait in genetically engineered corn in the face of emerging resistance in target insects, leading to huge increases in both systemic insecticides that coat seeds and pre-emergent insecticides injected directly into soil. Dr. Seidler also documents the still under-reported failure of herbicide-tolerant traits leading to huge increases in herbicide use. Dr. Bronner's ad-buy is intended to spread this research and analysis far and wide, including in media outlets that have been publishing misinformation regarding GMOs, according to the company.
The ads will run between Oct. 15 and November 1 in The New Yorker, Scientific American, Harpers, Harvard, The Nation, Mother Jones, The Progressive and Thrive magazines.
Science and Nature magazines have refused to run the advertisement, according to Dr. Bronner’s.
“We are running these ads because the public needs to know that rather than reduce pesticide inputs GMOs are causing them to skyrocket in amount and toxicity," said David Bronner, President of Dr. Bronner's. "Unfortunately, recent high-profile pro-GMO articles in The New Yorker and other publications amount to pro-industry puff pieces that provide cover to the chemical industry even as the EPA and USDA rubber-stamp their next generation 2,4 D herbicide-tolerant crops. Dr. Seidler cites and links recent scientific literature and media reports, and should be required reading for all journalists covering GMOs, as well as for citizens generally to understand why their right to know if food is genetically engineered is so important."
A former EPA senior scientist, Dr. Seidler documents the rapid widespread failure of the Bt insecticidal trait in genetically engineered corn in the face of emerging resistance in target insects, leading to huge increases in both systemic insecticides that coat seeds and pre-emergent insecticides injected directly into soil. Dr. Seidler also documents the still under-reported failure of herbicide-tolerant traits leading to huge increases in herbicide use. Dr. Bronner's ad-buy is intended to spread this research and analysis far and wide, including in media outlets that have been publishing misinformation regarding GMOs, according to the company.
The ads will run between Oct. 15 and November 1 in The New Yorker, Scientific American, Harpers, Harvard, The Nation, Mother Jones, The Progressive and Thrive magazines.
Science and Nature magazines have refused to run the advertisement, according to Dr. Bronner’s.