03.10.15
Urban Decay has launched The Ultraviolet Edge, a global initiative to empower women. The company is pooling together the money raised by the initiative, which will give the brand the flexibility to support a variety of organizations that are doing incredible things to empower women. With this new initiative, UD plans to donate $3 million dollars to causes that support women over the next five years alone.
For the first donation, UD will partner with the Women's Global Empowerment Fund, which gives women the opportunity to rebuild their lives in post-war Uganda. Through microloans and education, WGEF enables women to establish themselves as strong, independent business owners. UD's initial donation will go toward microloans and business training for 1,400 women; literacy programs for 250 women; leadership development initiatives ensuring women have "a seat at the policy table"; and on-the-ground infrastructure and local staffing to support the program
According to Urban Decay, 100% of the purchase price of its new Urban Decay Eyeshadow Primer Potion limited-edition shade Enigma is earmarked for the The Ultraviolet Edge.
Urban Decay will be recognizing other inspirational women who rock their world, including singer Gwen Stefani.
For the first donation, UD will partner with the Women's Global Empowerment Fund, which gives women the opportunity to rebuild their lives in post-war Uganda. Through microloans and education, WGEF enables women to establish themselves as strong, independent business owners. UD's initial donation will go toward microloans and business training for 1,400 women; literacy programs for 250 women; leadership development initiatives ensuring women have "a seat at the policy table"; and on-the-ground infrastructure and local staffing to support the program
According to Urban Decay, 100% of the purchase price of its new Urban Decay Eyeshadow Primer Potion limited-edition shade Enigma is earmarked for the The Ultraviolet Edge.
Urban Decay will be recognizing other inspirational women who rock their world, including singer Gwen Stefani.