03.25.15
The Gray Lady must be green with envy as traditional newspaper readers die off and new users flock to online media outlets. Facebook is reportedly moving close to a deal with The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. The move may have advertisers such as Procter & Gamble, Estée Lauder and L'Oréal rethinking how they spend their online dollars.
According to social media expert Ken Wisnefski, Facebook has become a place where members go to see and discover interesting things via their peers; however, those interesting things have always had to originate from somewhere outside of the Facebook environment.
"By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need for its users to go searching anywhere else for content," he explained. "I doubt that true influencers will ignore other valuable information sources, however many casual Facebook users may not find it as necessary to venture off into the internet as often if this is done well; it will be interesting to see what the effect of the latter will be."
The move by Facebook, Wisnefski reasons, has a lot of potential here to change the shape of a lot of things, the news media, the way people find information, and ultimately, the internet.
According to social media expert Ken Wisnefski, Facebook has become a place where members go to see and discover interesting things via their peers; however, those interesting things have always had to originate from somewhere outside of the Facebook environment.
"By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need for its users to go searching anywhere else for content," he explained. "I doubt that true influencers will ignore other valuable information sources, however many casual Facebook users may not find it as necessary to venture off into the internet as often if this is done well; it will be interesting to see what the effect of the latter will be."
The move by Facebook, Wisnefski reasons, has a lot of potential here to change the shape of a lot of things, the news media, the way people find information, and ultimately, the internet.