04.14.15
Prospective acquirers are now diving into the details on the soon-to-be former brands of Procter & Gamble’s struggling beauty business. Brands range from the historic color brand Max Factor to salon hair color Wella and provide opportunities for possible buyers, according to a new report from global market research and management consulting firm Kline & Company.
Kline shares its perspective on three categories included in P&G’s divestitures, starting with hair care brands, such as Clairol, a distant number two to L’Oréal in retail hair colorants, but “benefiting from strong consumer awareness and heritage in the category,” according to Carrie Mellage, head of Kline’s Market Research & Reports practice in Beauty. Susan Babinsky, head of Kline’s Management Consulting practice in consumer products, also noted that “by focusing efforts on the space that Clairol does indeed own, the brand has the opportunity to revitalize growth.” Kline experts also discuss Wella, a leading player in professional hair care with a strong position in hair colorants, as well as Nioxin, one of the treasures in this offering, per Babinsky.
Furthermore, this brief analysis covers other important brand assets including the two popular color cosmetic brands, Cover Girl and Max Factor and its portfolio of prestige fragrance brands, most of which are licensed offerings of high-end fashion brands, such as Dolce & Gabbana, Gucci, Hugo Boss, and others.
More info: http://klinegroup.com/articles/procter_gamble_beauty_divestitures.asp
Kline shares its perspective on three categories included in P&G’s divestitures, starting with hair care brands, such as Clairol, a distant number two to L’Oréal in retail hair colorants, but “benefiting from strong consumer awareness and heritage in the category,” according to Carrie Mellage, head of Kline’s Market Research & Reports practice in Beauty. Susan Babinsky, head of Kline’s Management Consulting practice in consumer products, also noted that “by focusing efforts on the space that Clairol does indeed own, the brand has the opportunity to revitalize growth.” Kline experts also discuss Wella, a leading player in professional hair care with a strong position in hair colorants, as well as Nioxin, one of the treasures in this offering, per Babinsky.
Furthermore, this brief analysis covers other important brand assets including the two popular color cosmetic brands, Cover Girl and Max Factor and its portfolio of prestige fragrance brands, most of which are licensed offerings of high-end fashion brands, such as Dolce & Gabbana, Gucci, Hugo Boss, and others.
More info: http://klinegroup.com/articles/procter_gamble_beauty_divestitures.asp