05.04.15
The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection, and L’Oréal Paris and the Melanoma Research Alliance (MRA) today are launching the It’s THAT Worth It To Me social media campaign. The campaign is designed to encourage women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015.
Additionally, $1 from US sales of select L’Oréal Paris products from now through Dec. 31, 2015 will fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015, including: L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50, L’Oréal Paris Advanced Suncare Liquid Silky Sheer Face Lotion SPF 50+, L’Oréal Paris Advanced Suncare Alcohol-Free Quick Dry Sheer Finishing Spray SPF 50+, L’Oréal Paris Sublime Bronze Self-Tanning Serum, L’Oréal Paris Sublime Bronze ProPerfect Airbrush Self-Tanning Mist, L’Oréal Paris Age Perfect Cell Renewal Day Cream SPF 15, L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Day Cream SPF 30 and L’Oréal Paris Revitalift Anti-Wrinkle + Firming SPF 30 Day Lotion.
A series of celebrity public service announcements and Donate 15 social videos will feature influencers—including Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oréal Paris Communications Executive and melanoma survivor Danielle Macaluso— telling their own personal stories of why SPF protection is worth it to drive melanoma and skin cancer awareness and encourage others to help spread the word.
Additionally, $1 from US sales of select L’Oréal Paris products from now through Dec. 31, 2015 will fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015, including: L’Oréal Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF 50, L’Oréal Paris Advanced Suncare Liquid Silky Sheer Face Lotion SPF 50+, L’Oréal Paris Advanced Suncare Alcohol-Free Quick Dry Sheer Finishing Spray SPF 50+, L’Oréal Paris Sublime Bronze Self-Tanning Serum, L’Oréal Paris Sublime Bronze ProPerfect Airbrush Self-Tanning Mist, L’Oréal Paris Age Perfect Cell Renewal Day Cream SPF 15, L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Day Cream SPF 30 and L’Oréal Paris Revitalift Anti-Wrinkle + Firming SPF 30 Day Lotion.
A series of celebrity public service announcements and Donate 15 social videos will feature influencers—including Eva Longoria, Aimee Mullins, Skin Cancer Survivor Diane Keaton and L’Oréal Paris Communications Executive and melanoma survivor Danielle Macaluso— telling their own personal stories of why SPF protection is worth it to drive melanoma and skin cancer awareness and encourage others to help spread the word.