08.14.15
CoverGirl and Max Factor are collaborating with Lucasfilm for the launch of “an expansive, historic promotional campaign” in support of "Star Wars: The Force Awakens," the next episode in the "Star Wars" franchise, which is set to open on Dec.18. The cosmetic lines are two of seven brands working with the movie company.
According to Lucasfilm, the companies have developeded “break-through, custom creative campaigns, and innovative programs and activations for their target audiences."
Covergirl provided a quick look on Twitter and Instagram this morning.
"We are thrilled to be working with such a stellar roster of promotional partners. The 'Star Wars' brand has endured over the years, across generational audiences because it connects with people in a very special way," said Lynwen Brennan, General Manager of Lucasfilm. "Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience 'Star Wars: The Force Awakens.'"
Other brands in the campaign include Duracell, automaker FCA US LLC, General Mills, HP and Subway.
According to Lucasfilm, the companies have developeded “break-through, custom creative campaigns, and innovative programs and activations for their target audiences."
Covergirl provided a quick look on Twitter and Instagram this morning.
"We are thrilled to be working with such a stellar roster of promotional partners. The 'Star Wars' brand has endured over the years, across generational audiences because it connects with people in a very special way," said Lynwen Brennan, General Manager of Lucasfilm. "Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience 'Star Wars: The Force Awakens.'"
Other brands in the campaign include Duracell, automaker FCA US LLC, General Mills, HP and Subway.