09.23.15
The Revlon Love Is Oo Million Dollar Challenge, the company’s women’s health philanthropic platform, is now live. The Challenge features more than 100 charities – organizations of all sizes dedicated to women’s cancer, heart disease and diabetes – competing to raise funds online. The charity that generates the most contributions will be eligible to receive an additional $1 million donation from Revlon, with the runner-up to receive $250,000.
Additionally, a total of $150,000 will be distributed through weekly ‘bonus challenges’ over the course of the six-week competition.
“Love drives all that we are passionate about, including the urgent need to support women’s health. It’s only by joining together that can we be most effective in tackling the serious health issues facing women today. That is why our challenge, which inspires everyone to give, is so exciting,” said Lorenzo Delpani, CEO. “For us, it’s about leveraging the power of community – and love – to make the biggest impact possible.”
The challenge represents a series of firsts – it is the first time a cosmetic brand is the sole host of a fundraising competition on fundraising platform CrowdRise, and also the biggest challenge award in CrowdRise’s history.
“Philanthropy is the heart and soul of Revlon,” said Ronald O. Perelman, chairman of Revlon. “This challenge marks an exciting new model of fundraising for these important organizations, and allows us to have a bigger effect on the leading health issues facing women today.”
Additionally, a total of $150,000 will be distributed through weekly ‘bonus challenges’ over the course of the six-week competition.
“Love drives all that we are passionate about, including the urgent need to support women’s health. It’s only by joining together that can we be most effective in tackling the serious health issues facing women today. That is why our challenge, which inspires everyone to give, is so exciting,” said Lorenzo Delpani, CEO. “For us, it’s about leveraging the power of community – and love – to make the biggest impact possible.”
The challenge represents a series of firsts – it is the first time a cosmetic brand is the sole host of a fundraising competition on fundraising platform CrowdRise, and also the biggest challenge award in CrowdRise’s history.
“Philanthropy is the heart and soul of Revlon,” said Ronald O. Perelman, chairman of Revlon. “This challenge marks an exciting new model of fundraising for these important organizations, and allows us to have a bigger effect on the leading health issues facing women today.”