10.05.15
Procter & Gamble's Prestige luxury skincare line SK-II has rolled out a new global campaign in the US, one that it says is inspired by its commitment to empowering women with the promise of ageless skin and the confidence to shape their best destiny. The #ChangeDestiny campaign, which his the result of SK-II's latest comprehensive research on skin science, delivers proof that it's never too early or too late for women to take control of their destiny and achieve the beautiful skin they've always wanted.
#ChangeDestiny reveals SK-II's "Skin Destiny Decoded" Study, which dispels the myth that skin aging is something that happens later in life with a first-in-the-world discovery. In the study, SK-II found that invisible aging of the skin actually begins in the 20s.
Additional studies conducted by SK-II indicate that women who start usign the brand’s Facial Treatment Essence in their 20s look significantly younger in their 30s and 40s.
To celebrate the launch of #ChangeDestiny, SK-II has set up a Pop-Up Studio in New York City's SoHo distric. Open through Oct. 31, it offers interactive product testing, sampling and complimentary personalized skin consultations using SK-II's analysis tool.
#ChangeDestiny reveals SK-II's "Skin Destiny Decoded" Study, which dispels the myth that skin aging is something that happens later in life with a first-in-the-world discovery. In the study, SK-II found that invisible aging of the skin actually begins in the 20s.
Additional studies conducted by SK-II indicate that women who start usign the brand’s Facial Treatment Essence in their 20s look significantly younger in their 30s and 40s.
To celebrate the launch of #ChangeDestiny, SK-II has set up a Pop-Up Studio in New York City's SoHo distric. Open through Oct. 31, it offers interactive product testing, sampling and complimentary personalized skin consultations using SK-II's analysis tool.