10.14.15
Mineral makeup brand glō, a leading global mineral makeup and skincare company dedicated to the professional market, recently launched a completely re-designed website to make it user-friendly amongst all digital platforms Regardless of the device used - computer, tablet or phone - visitors to the new site will be able to easily navigate products and other resources, proving glō’s commitment to ensuring the highest level of customer care.
“Consumer and wholesale buying habits have evolved. Customers want 24-7 access with platform versatility amidst a purchasing experience that is ultimately simple and time efficient…and we want to give that to them. We find more and more of our customer base placing orders from their mobile phones and our goal is to provide a seamless user experience from desktop or laptop to tablet or smartphone,” says Robin Olson, VP of marketing.
Customers will notice key differences in the layout of the new website including the responsive design, improved navigation and content organization, customized user interfaces and updated look and feel. However, the expert skincare and beauty content, excellent product selection and industry-leading business support resources glō customers depend on will all be carried over from the current site. The content-first, responsive approach to the redesign will make the new site a standout in the consumer and professional digital space. When conducting the redesign, the glō team has considered every detail of their customers' experience and have sought ought to meet all their needs in the most intuitive, elegant way possible, unlimited by device or screen dimension.
In addition to updating the consumer sections, glō has distinguished the professional experience to better meet retailer's needs. Visually, the interface will look different once the professional logs in as the site will offer a personalized experience. The Resource Center gives them access to a variety of professional-only resources including detailed product information, professional protocols, demonstration videos, educational materials, merchandising support and more.
“Consumer and wholesale buying habits have evolved. Customers want 24-7 access with platform versatility amidst a purchasing experience that is ultimately simple and time efficient…and we want to give that to them. We find more and more of our customer base placing orders from their mobile phones and our goal is to provide a seamless user experience from desktop or laptop to tablet or smartphone,” says Robin Olson, VP of marketing.
Customers will notice key differences in the layout of the new website including the responsive design, improved navigation and content organization, customized user interfaces and updated look and feel. However, the expert skincare and beauty content, excellent product selection and industry-leading business support resources glō customers depend on will all be carried over from the current site. The content-first, responsive approach to the redesign will make the new site a standout in the consumer and professional digital space. When conducting the redesign, the glō team has considered every detail of their customers' experience and have sought ought to meet all their needs in the most intuitive, elegant way possible, unlimited by device or screen dimension.
In addition to updating the consumer sections, glō has distinguished the professional experience to better meet retailer's needs. Visually, the interface will look different once the professional logs in as the site will offer a personalized experience. The Resource Center gives them access to a variety of professional-only resources including detailed product information, professional protocols, demonstration videos, educational materials, merchandising support and more.