12.03.15
Power Toothpaste is a new oral care SKU that’s billing itself as the world’s first caffeinated toothpaste. Founder Dan Meropol is giving away 1,000 free tubes to mark the launch.
Sold online at www.powertoothpaste.com, the paste is the world’s first to contain caffeine, according to Meropol. Unlike coffee, which takes up to an hour to fully absorb through the stomach, Power toothpaste begins working immediately, absorbing through the gums and mouth, providing a quick boost of energy before you’re even finished brushing.
Like conventional toothpastes, Power Toothpaste still leaves your teeth clean and mouth feeling fresh, according to the company.
“Too many people aren’t taking care of their teeth, even when they know they should” said Meropol. “At Power Toothpaste we believe a big part of this is that oral care hasn’t been exciting for decades, and the products that Big Toothpaste is offering just aren’t good enough. Our mission is to make oral care fun and exciting again, and above all else, to get people brushing.”
Power Toothpaste is launching through a crowdfunding campaign on Indiegogo.com. This campaign, according to Meropol, will allow Power to produce toothpaste at a scale to bring it to consumers nationally.
Prior to the crowdfunding campaign, Power is giving away tubes of free toothpaste to people who visit www.powertoothpaste.com and share it with their friends. Upon sign-up, fans of Power Toothpaste are given a unique referral URL. The more friends they share this URL with, the more free Power Toothpaste they earn. The biggest fans of Power Toothpaste will earn up to a year’s supply, the firm says.
“The last major innovation from the dinosaurs of oral care was the stripe. I think you deserve more. I think you deserve better. This is a toothpaste for people who demand innovation and constant improvement,“ said Meropol. “This is a toothpaste for people who want to change the world. It’s time to restore a spirit of innovation to oral care.” He continued, “I don’t think it’s your fault that you don’t get excited about brushing your teeth. The products are boring. They aren’t fun. They aren’t exciting. They aren’t cool. But Power Toothpaste is about to change that. With Power Toothpaste, you get a rush while you brush.”
Power Toothpaste isn't the only start-up looking to shake up oral care; tead our "Davids & Goliaths" feature from our November 2015 issue.
Sold online at www.powertoothpaste.com, the paste is the world’s first to contain caffeine, according to Meropol. Unlike coffee, which takes up to an hour to fully absorb through the stomach, Power toothpaste begins working immediately, absorbing through the gums and mouth, providing a quick boost of energy before you’re even finished brushing.
Like conventional toothpastes, Power Toothpaste still leaves your teeth clean and mouth feeling fresh, according to the company.
“Too many people aren’t taking care of their teeth, even when they know they should” said Meropol. “At Power Toothpaste we believe a big part of this is that oral care hasn’t been exciting for decades, and the products that Big Toothpaste is offering just aren’t good enough. Our mission is to make oral care fun and exciting again, and above all else, to get people brushing.”
Power Toothpaste is launching through a crowdfunding campaign on Indiegogo.com. This campaign, according to Meropol, will allow Power to produce toothpaste at a scale to bring it to consumers nationally.
Prior to the crowdfunding campaign, Power is giving away tubes of free toothpaste to people who visit www.powertoothpaste.com and share it with their friends. Upon sign-up, fans of Power Toothpaste are given a unique referral URL. The more friends they share this URL with, the more free Power Toothpaste they earn. The biggest fans of Power Toothpaste will earn up to a year’s supply, the firm says.
“The last major innovation from the dinosaurs of oral care was the stripe. I think you deserve more. I think you deserve better. This is a toothpaste for people who demand innovation and constant improvement,“ said Meropol. “This is a toothpaste for people who want to change the world. It’s time to restore a spirit of innovation to oral care.” He continued, “I don’t think it’s your fault that you don’t get excited about brushing your teeth. The products are boring. They aren’t fun. They aren’t exciting. They aren’t cool. But Power Toothpaste is about to change that. With Power Toothpaste, you get a rush while you brush.”
Power Toothpaste isn't the only start-up looking to shake up oral care; tead our "Davids & Goliaths" feature from our November 2015 issue.