12.11.15
The latest creation from prestige skin care company StriVectin is in a new category. StriVectin Hair, launching in January, is billed as a revolutionary range of hair care solutions over 10 years in the making. Beginning in January 2016, the globally awarded brand will blaze a new trail with the launch of its first three targeted hair care collections: Ultimate Restore, Max Volume and Color Care.
Pioneering the science of ageless hair, the StriVectin Hair line tackles the most common signs of aging strands head-on with a breakthrough holistic approach. Developed with proprietary NIA-114 technology, each collection includes a sulfate-free shampoo, a revitalizing conditioner and two hyper-focused treatments designed to address the top unmet needs of aging hair from root to tip.
“This is a monumental moment for StriVectin and for the current hair care landscape as we know it,” says brand Chief Marketing Officer Amanda Baldwin. “We have known since the start that our patented NIA-114 technology had significant capabilities that extended to hair and scalp health, but wanted to put in the proper time, focus, market research and development before confidently launching. With the convergence of skin care and hair care technology, the growing understanding that hair ages just like skin, and consumers seeking efficacy driven products in the hair category – now is the time for StriVectin Hair. Our ultimate goal is to change the way women think about hair care, and to bring the condition of hair to a virtually ageless state.”
Pioneering the science of ageless hair, the StriVectin Hair line tackles the most common signs of aging strands head-on with a breakthrough holistic approach. Developed with proprietary NIA-114 technology, each collection includes a sulfate-free shampoo, a revitalizing conditioner and two hyper-focused treatments designed to address the top unmet needs of aging hair from root to tip.
“This is a monumental moment for StriVectin and for the current hair care landscape as we know it,” says brand Chief Marketing Officer Amanda Baldwin. “We have known since the start that our patented NIA-114 technology had significant capabilities that extended to hair and scalp health, but wanted to put in the proper time, focus, market research and development before confidently launching. With the convergence of skin care and hair care technology, the growing understanding that hair ages just like skin, and consumers seeking efficacy driven products in the hair category – now is the time for StriVectin Hair. Our ultimate goal is to change the way women think about hair care, and to bring the condition of hair to a virtually ageless state.”