12.21.15
Two brands who like to be in the shower with consumers are teaming up. Delta Faucet Company and Unilever US have introduced a co-packaged offering that includes the Delta Hydrafall showerhead with H2Okinetic Technology and Dove Deep Moisture Body Wash. The special pack can be found at Lowe's, Amazon and select Bed Bath & Beyond locations for $34.99.
The partnership is designed to reduce water usage without compromising the shower experience. Delta and Unilever said the aim is to raise awareness and demand for showering options that can provide enhanced experiences with less environmental impact.
The Delta H2Okinetic Technology sculpts water into a unique wave pattern that provides larger water droplets for a warmer shower, delivering 2.0 gallons of water per minute that feel like 2.5 gallons.
By pairing the Delta showerhead with Dove Deep Moisture Body Wash, which gently cleanses and provides softer, smoother skin after one shower, the companies say they are providing an "attractive, practical solution for consumers in the face of climate change and water scarcity."
"Water is debatably the world's most valuable natural resource," said Jai Shah, president of Delta Faucet Company. "Our partnership with Unilever is grounded in serving consumer desires while addressing increased national water supply challenges. We are committed to providing water efficiency and are continuously working to innovate shower technologies to help conserve water without sacrificing consumer experience."
In clinical tests conducted by Unilever, when Dove Deep Moisture Body Wash is paired with Delta H2Okinetic Technology, it delivers an even more nourishing skin experience than a standard showerhead.
"A challenge that we continually face in helping consumers live sustainably is how to impact their daily habits when it comes to the water usage associated with our products," said Kees Kruythoff, president of Unilever North America. "We have learned that to create change we need to offer simple, practical solutions. Our partnership with Delta Faucet Company allows us to do that in a way that not only conserves water, but also doesn't require a trade off in the quality of their shower experience."
By providing consumers with an enhanced shower experience, the companies hope to help accelerate consumer adoption of water-efficient showerheads and shift the market towards a new normal in order to reduce the environmental impact of the shower.
The partnership is designed to reduce water usage without compromising the shower experience. Delta and Unilever said the aim is to raise awareness and demand for showering options that can provide enhanced experiences with less environmental impact.
The Delta H2Okinetic Technology sculpts water into a unique wave pattern that provides larger water droplets for a warmer shower, delivering 2.0 gallons of water per minute that feel like 2.5 gallons.
By pairing the Delta showerhead with Dove Deep Moisture Body Wash, which gently cleanses and provides softer, smoother skin after one shower, the companies say they are providing an "attractive, practical solution for consumers in the face of climate change and water scarcity."
"Water is debatably the world's most valuable natural resource," said Jai Shah, president of Delta Faucet Company. "Our partnership with Unilever is grounded in serving consumer desires while addressing increased national water supply challenges. We are committed to providing water efficiency and are continuously working to innovate shower technologies to help conserve water without sacrificing consumer experience."
In clinical tests conducted by Unilever, when Dove Deep Moisture Body Wash is paired with Delta H2Okinetic Technology, it delivers an even more nourishing skin experience than a standard showerhead.
"A challenge that we continually face in helping consumers live sustainably is how to impact their daily habits when it comes to the water usage associated with our products," said Kees Kruythoff, president of Unilever North America. "We have learned that to create change we need to offer simple, practical solutions. Our partnership with Delta Faucet Company allows us to do that in a way that not only conserves water, but also doesn't require a trade off in the quality of their shower experience."
By providing consumers with an enhanced shower experience, the companies hope to help accelerate consumer adoption of water-efficient showerheads and shift the market towards a new normal in order to reduce the environmental impact of the shower.