02.19.16
New opportunities for suppliers and new competition for marketers. According to TMZ, Caitlyn Jenner has filed a trademark for a cosmetics line in her name. It will give the former Olympic gold medalist and current reality TV star the exclusive rights to sell makeup, fragrances, makeup remover, nail care preparations, nail polish, nail polish remover, non-medicated skin care preparations and skin cleansers in her name.