04.26.16
Short & Sassy originally debuted by Clairol in the 1970’s by leveraging the spirited attitude, wedge haircut and popularity of Olympian Ice Star Dorothy Hamill. It was launched as a conditioner formulated specifically for short hair and as its popularity grew, three different shampoos were then offered for dry, oily, and normal hair. Many consumers remember this iconic brand in the same vein as similar hair care brands like Breck or Prell.
Now, RJM Licensing, in partnership with Arabella Enterprises, has been signed on by Retrobrands USA to help relaunch the Short & Sassy conditioner and shampoo brand in the US. Retrobrands has tasked them with finding a manufacturer to develop an innovative new formula and packaging to relaunch this iconic brand.
Jeff Kaplan, president of Retrobrands USA LLC, said, “We welcome back the Baby Boomer customers who miss the brand and hope to see an entire generation of new customers using this iconic brand.”
Now, RJM Licensing, in partnership with Arabella Enterprises, has been signed on by Retrobrands USA to help relaunch the Short & Sassy conditioner and shampoo brand in the US. Retrobrands has tasked them with finding a manufacturer to develop an innovative new formula and packaging to relaunch this iconic brand.
Jeff Kaplan, president of Retrobrands USA LLC, said, “We welcome back the Baby Boomer customers who miss the brand and hope to see an entire generation of new customers using this iconic brand.”