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Babyganics Named in Class Action Lawsuit

September 8, 2016

Plaintiffs allege deceptive marketing and business practices.

A class action lawsuit has been filed in federal district court in New York against KAS Direct LLC, alleging that the company uses deceptive marketing and business practices to promote its Babyganics line of infant-oriented health, hygiene, and personal-care and household cleaning products.
The suit alleges that consumers have become increasingly concerned about the effects of synthetic and chemical ingredients in their products and that Babyganics is capitalizing on consumers’ concerns and their desire for “organic products.”

The plaintiffs—two consumers from New York and California—are being represented by law firm Halunen Law.
The lawsuit alleges that the Babyganics name violates various consumer protection statutes in California and New York, and by extension throughout the United States, since Babyganics products are marketed through various retail channels on a national basis. The lawsuit asks the court to award class damages from
KAS/Babyganics in excess of $5 million and to require the company to cease using marketing practices that falsely portray it as an organic company making organically based products.
Babyganics was recently acquired by SC Johnson.

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