09.15.16
Masque-ology, a leading Korean skin care facial mask brand adored by celebrities and consumers, has introduced a new line of affordable sheet masks. These facial masks are available nationwide in 3,000 Walmart locations across the US and online. The brand has been well received since its launch in 2011 at Sephora and Macy's. Given its success, this new mass market venture for Masque-ology looks promising. Their goal is to take the same skincare products – once only available at high-end spas and boutiques – and make them available to everyone.
"We are very excited to partner with Walmart to launch these new facial masks," says Phillip Ha, CEO of parent brand Beauty Architects. "K-Beauty has been in the forefront of skincare in Asia for the last 10 years and we are proud to bring the best products to the US."
"We are very excited to partner with Walmart to launch these new facial masks," says Phillip Ha, CEO of parent brand Beauty Architects. "K-Beauty has been in the forefront of skincare in Asia for the last 10 years and we are proud to bring the best products to the US."