10.05.16
From the streets to the masses, vibrant haircolor is everywhere, with clients flocking to the salon chair to rock bold looks adopted by celebrities and seen across numerous editorial spreads. Now give your clients the vibrant colors they crave with new Redken City Beats, a conditioning color cream collection designed to create the edgiest looks for the ultimate in color expression. Twelve intense shades of City Beats allow clients to feel the energy and hear the beat of the city streets while blazing their own creative path.
The City Beats collection consists of twelve intermixable, stay-true hues, plus clear. Redken salon professionals are now able to create an endless palette of creative colors that range from bold to pastel hues. City Beats is an easy-to-use acidic cream formula that conditions and seals the hair cuticle for lasting vibrant color and healthy-looking hair. Adding a new semi-permanent color category to Redken’s existing haircolor portfolio, the formula is no mess, no bleed and remains true-to-tone for up to 12 shampoos with no developer required. Each vibrant shade of City Beats has its own story and namesake inspired by the edge and energy of New York City’s iconic landmarks and trendiest neighborhoods, from West Village Sunset to Times Square Teal.
Can’t decide which City Beats hues are right for your client? Encourage them to take the quiz on Redken.com!
The City Beats collection consists of twelve intermixable, stay-true hues, plus clear. Redken salon professionals are now able to create an endless palette of creative colors that range from bold to pastel hues. City Beats is an easy-to-use acidic cream formula that conditions and seals the hair cuticle for lasting vibrant color and healthy-looking hair. Adding a new semi-permanent color category to Redken’s existing haircolor portfolio, the formula is no mess, no bleed and remains true-to-tone for up to 12 shampoos with no developer required. Each vibrant shade of City Beats has its own story and namesake inspired by the edge and energy of New York City’s iconic landmarks and trendiest neighborhoods, from West Village Sunset to Times Square Teal.
Can’t decide which City Beats hues are right for your client? Encourage them to take the quiz on Redken.com!