Top Companies Report

2. Colgate-Palmolive

July 11, 2011

New York, NY

212.310.2000

www.colgate.com

Sales: $13.3 billion


Sales:

$13.3 billion for oral, personal care and household products. Corporate sales: $15.5 billion. Net income: $2.2 billion.


Key Personnel:

Ian M. Cook, chairman, president and chief executive officer; Michael J. Tangney, vice chairman; Fabian Garcia, chief operating officer, global innovation and growth & Europe; Franck J. Moison, chief operating officer, emerging markets; Dennis Hickey, chief financial officer; Andrew D. Hendry, chief legal officer and secretary.

 

Major Products:

Oral Care—Colgate, Elmex, Kolynos, Meridol, Sorriso, Tom’s of Maine and Ultra Brite toothpastes; Colgate, Elmex and Meridol toothbrushes; Colgate Total and Tom’s of Maine dental floss. Personal Care—Irish Spring, Palmolive, Protex, Softsoap and Tom’s of Maine body wash and shower gel; Palmolive shampoos and conditioners; Afta and Skin Bracer; and Colgate, Palmolive and Tom’s of Maine shave cream. Home Care—Ajax, Axion and Palmolive dishwashing; Ajax, Fabuloso, La Croix and Murphy Oil Soap cleaners and cleansers; Fabric Care—Cold Power, Dynamo, Softlan, Soupline and Suavitel.


New Products:

Oral Care—Colgate Total Gum Defense, Colgate Sensitive Multi Protection and Colgate Max Clean SmartFoam toothpastes; Household Care—Palmolive Antibacterial dish liquid and Sanex (acquisition); Personal Care—Softsoap Body Butter Mega Moisture and Strawberry Smoother and Irish Spring Intensify body washes and Sanex (acquisition).


The company may be best known for its oral care products, but Colgate-Palmolive made news with the launch of Palmolive Antibacterial dish liquid.

Comments:

Corporate sales rose 1.5% to a record high, but net income declined 4% to $2.2 billion. Unit volume was up 3%. Sales of oral, personal care and home care products rose 2% on a 4% gain in volume.


Emerging markets represent half of Colgate’s sales and the acceptance of Colgate oral care products plays a big role in that success. For example, in Brazil, 77% of professionals recommend Colgate, and those recommendations are even more numerous in India and China, where professionals prefer Colgate at 81% and 85%, respectively.


By region, sales in North America rose 2% to just over $3 billion to account for 19% of sales last year. Unit volume increased 3.5%. The company credited the gain to Colgate Triple Action and Colgate Sensitive MultiProtection toothpastes and the relaunch of Colgate Total. Also, Colgate’s share of the US manual toothbrush market rose 1.3 share points to a record 33.4% on the strength of Colgate 360° ActiFlex and Colgate Wisp mini-brush.


Sales in Latin America accounted for 27% of 2010 sales, but they fell 1.5% to about $4.2 billion on a 2.0% gain in unit volume. The success of Colgate Sensitive Pro-Relief and Colgate Total toothpastes, Colgate 360° ActiFlex, Colgate Plax Complete Care mouthwash, Palmolive Naturals Perfect Tone bar soap and Lady Speed Stick Waterproof deodorant contributed to market share gains throughout the region.


Europe/South Pacific accounted for 21% of sales last year (about $3.2 billion), but while volume rose 2%, sales declined 1%. The company credited the volume gain to toothpastes such as Colgate Sensitive Pro-Relief and Pro-Relief Whitening, as well as Palmolive Nutra Fruit shower cream and the Natura Verde home care product line.


Greater Asia/Africa represented 19% of sales (nearly $3 billion). Regional results were encouraging as sales jumped 13% and unit volume increased 10.5%. What led to the big increase? Strong sales of Colgate Sensitive Pro-Relief, Colgate Total and Colgate Herbal Salt toothpastes, Colgate 360° ActiFlex, Colgate Massager and Colgate Twister Gum Care manual toothbrushes and Colgate Plax Complete Care mouthwash.


Finally, pet care (primarily food), a segment not tracked by Happi, accounted for 14% of sales in 2010.


For the first quarter of 2011, the company reported a 4% increase in sales to nearly $4 billion. Sales in Latin America jumped 9% to nearly $1.1 billion, sales in Europe/South Pacific rose 1% to $832 million and sales in Greater Asia/Africa surged 11.5% to $813 million.


On June 20, Colgate-Palmolive completed its $952 million purchase of the personal care brand Sanex from Unilever PLC. The deal strengthens Colgate’s positions in the shower gel, deodorant and personal care business in Europe. The purchase is Colgate’s biggest purchase in more than a decade and analysts view it as an opportunity for Colgate to reduce its dependence on oral care. Unilever was forced to sell Sanex after acquiring the international toiletries business from Sara Lee.


Also last month, investment bank Rothschild hired Steve Patrick, the former vice chairman of Colgate, as a senior advisor. Patrick will counsel the investment bank’s mergers and financing advisory teams on consumer and retail companies.

blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products line...in China.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Lush Is Flush with Novel Ideas

    Lush Is Flush with Novel Ideas

    Tom Branna, Editorial Director||November 2, 2015
    New products are the lifeblood of every company. Lush will launch more than 200 of them.

  • Davids and Goliaths

    Davids and Goliaths

    Christine Esposito, Associate Editor||November 2, 2015
    Big brands dominate the oral care category, but a cadre of smaller players vie for customers looking for alternatives.

  • What Do You Mean by Clean?

    What Do You Mean by Clean?

    Tom Branna, Editorial Director||November 2, 2015
    Household cleaning has undergone many changes over the years and more are on the way, as suppliers develop novel ingredients.

  • A Fresh Take

    A Fresh Take

    Melissa Meisel, Associate Editor||November 2, 2015
    Today’s soaps and shower products do more than just cleanse—they solve skin quandaries, are portable or even look whimsical!

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Winner Unmasked

    Winner Unmasked

    October 1, 2015
    Laneige’s Water Sleeping Mask takes home top honors as Happi’s first Anti-Aging Product of the Year.

  • An Arduous Task?

    An Arduous Task?

    Tom Branna, Editorial Director||October 1, 2015
    Elizabeth Arden's JuE Wong is confident that the way to right the company’s ship is by tapping into its rich heritage.

  • Tried & True

    Tried & True

    Melissa Meisel, Associate Editor||October 1, 2015
    Test providers strive to prove a product’s efficacy for consumer confidence.