Downy Unstopables is set to debut its new “Fresh Too Feisty To Quit” advertising campaign. Currently airing on the Unstopables Facebook and YouTube social media channels with plans for a national television launch later this year, the campaign sees Emmy Award-nominated actor, Tituss Burgess, sharing his secret to long-lasting freshness – Unstopables In-Wash Scent Boosters. With up to 12 weeks of scent enhancement, Unstopables In-Wash Scent Boosters provide linens and fabrics with a long-lasting freshness that’s too feisty to quit, said the P&G-owned company.
The “Fresh Too Feisty To Quit” campaign highlights Burgess introducing viewers to the long-lasting effects of Unstopables In-Wash Scent Boosters in the fresh and feisty spirit that fans have come to love from the acclaimed actor. Folks can now view Unstopables “Fresh Too Feisty To Quit” campaign content featuring Tituss Burgess on the Unstopables Facebook and YouTube pages. Advertisements starring Burgess will begin airing on national television this winter and retail displays showcasing the actor will start appearing in stores in spring 2017.