01.18.17
Shiseido and its US subsidiary, Shiseido Americas, have acquired MATCHCo, a privately-held company that uses revolutionary technology and digital tools to create individually customized foundation at scale. Terms of the deal were not disclosed.
MATCHCo, founded in 2013 and profiled in a podcast with Happi, backed by patented technology, lets consumers scan their unique skin tones through its mobile app and uses the data collected to individually blend a perfectly matching, custom foundation for each consumer. The MATCHCo app has won numerous awards, including Apple’s "Best New App" and "Best of November" at launch in November 2015, as well as beauty breakthrough awards from Teen Vogue, Good Housekeeping and others.
The Shiseido and MATCHCo teams will leverage MATCHCo’s platform technology and digital insight tools across Shiseido’s portfolio, while continuing to advance MATCHCo’s digital technologies.
The MATCHCo team will remain based in California and become part of Shiseido’s Global Makeup Center of Excellence, where it will work closely with Shiseido’s makeup brands to strengthen the company’s color capabilities and products, test new product ideas, and leverage market and consumer insights to find better ways to connect with customers.
MATCHCo, founded in 2013 and profiled in a podcast with Happi, backed by patented technology, lets consumers scan their unique skin tones through its mobile app and uses the data collected to individually blend a perfectly matching, custom foundation for each consumer. The MATCHCo app has won numerous awards, including Apple’s "Best New App" and "Best of November" at launch in November 2015, as well as beauty breakthrough awards from Teen Vogue, Good Housekeeping and others.
The Shiseido and MATCHCo teams will leverage MATCHCo’s platform technology and digital insight tools across Shiseido’s portfolio, while continuing to advance MATCHCo’s digital technologies.
The MATCHCo team will remain based in California and become part of Shiseido’s Global Makeup Center of Excellence, where it will work closely with Shiseido’s makeup brands to strengthen the company’s color capabilities and products, test new product ideas, and leverage market and consumer insights to find better ways to connect with customers.