“Nearly three decades ago, we created the CEW Beauty Awards to recognize the innovation coming from the industry, and most importantly, to tell a story to consumers and help them navigate the crowded beauty space,” said CEW President Carlotta Jacobson. “And, given the current climate, it may be even more relevant than 26 years ago. The CEW Beauty Awards truly represent the evolving beauty landscape.”
In a year that has reported $83 billion in US beauty sales, according to The NPD Group, creativity and innovation were seen across categories. The winning products reflect current market consumer trends such as cleaner, more sustainable ingredients, CBD, and mission-based brands. With at-home solutions experiencing an uptick as a result of the pandemic, notable Beauty Award winners include Drybar Baby Brush Crush Heated Straightening Brush (Hair Tools), Simplehuman Sensor Mirror Hi-Fi (Makeup Tools) and NuFace FIX Line Smoothing Device (Skin Care Tools). Also in line with the at-home beauty trend, for the first time, CEW introduced a Face Mask category; the award was given to Summer Fridays R+R Mask. Additional new categories added this year were Sexual Wellness (won by Kopari Beauty Love Melt), Hair Accessories (won by Slip Silk Pillowcase Scrunchies) and Unisex Fragrance (won by Diptyque Eau de Minthé Eau de Parfum).
Here are the 2020 Beauty Award Winners
Bath & Body, Mass
Cetaphil—Intensive Healing Lotion with Ceramides
Bath & Body, Prestige
First Aid Beauty—KP Bump Eraser Body Scrub with 10% AHA
Best Seller
Too Faced—Born this Way, The Natural Nudes Eye Shadow Palette
Best Seller, Mass
Tresemmé—Pure Pro
Mission-Based Brand (small company)
Amazon Beauty Inc.—Rahua
Mission-Based Brand (large company)
Unilever North America—Dove
CBD Beauty
Saint Jane Beauty—Luxury Beauty Serum
Hair Style/Hair Care
Drybar—Jump Start Quick Dry Blowout Serum
Hair Tools
Drybar—Baby Brush Crush Heated Straightening Brush
Hair Shampoo/Hair Conditioner
Living Proof—Perfect Hair Day Triple Detox Shampoo
Hair Acessories
Slip Silk Pillowcase—Scrunchies
Iconic Beauty Award, Mass
Essie—Wicked
Iconic Beauty Award, Prestige
SK-II Pitera Essence
Indie Skin Care
Glossier, Inc.—Futuredew
Indie Makeup
Huda Beauty—Mercury Retrograde
Indie Brand
The Ordinary
Indie Hair
Virtue Labs—Healing Oil
Makeup
Lip Product Mass
Burt's Bees—Matte Sticks
Face Product, Prestige
Estée Lauder—Double Wear Radiant Concealer
Eye Product, Prestige
IT Cosmetics—Lash Blowout Salon Volume Lift Mascara
Eye Product, Mass
L'Oréal Paris—Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner
Face Product, Mass
Neutrogena—Hydro Boost Illuminator
Makeup Tools
Simplehuman—Sensor Mirror Hi-Fi
Men's Grooming
Dove—Men+Care Active+Fresh Body and Face Wash
Nail
Essie—Air Dry
QVC Beauty Quest Award
FarmHouse Fresh
Women's Scent, Mass
Adidas Sport—Sport UNLSH
Women's Scent, Prestige
Aerin—Aegea Blossom Eau de Parfum
Men's Scent
Dior Beauty—Sauvage Parfum
Unisex Fragrance
Diptyque—Eau de Minthé Eau de Parfum
Skin Care, Anti-Aging Prestige
Drunk Elephant, A-Passioni Retinol Cream
Skin Care, Anti-Aging Mass
L'Oréal Paris—Revitalift Derm Intensive 10% Pure Glycolic Acid Serum
Skin Care, Cleanser & Scrub
Drunk Elephant—Slaai Makeup Melting Butter Cleanser
Skin Care, Lip Treatment
Fresh—Sugar Mint Rush Freshening Lip Treatment
Skin Care, Moisturizer Prestige (face)
La Mer—The Neck and Décolleté Concentrate
Skin Care, Acne Treatment
La Roche-Posay—Effaclar Adapalene Gel 0.1% Acne Treatment
Skin Care, Tools
NuFace—Fix Line Smoothing Device
Skin Care, Moisturizer Mass (face)
Olay—Retinol24 Night Moisturizer
Skin Care, Eye Treatment
Shiseido Americas—Benefiance Wrinkle Smoothing Eye Cream
Skin Care, Face Masks
Summer Fridays—R+R Mask
Sun Product
Supergoop!—Poof Part Powder SPF 45
Supplier Award
Ashland Inc.—Mineral-Based Sun Stick SPF 50
Wellness, Beauty Supplements
Briogeo Hair Care—B.Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair
Wellness, Sexual Products
Kopari Beauty—Love Melt
Wellness, Aromatherapy
This Works—Morning Expert Wake Up Drops