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Color and care for hands and feet.
February 8, 2017
By: TOM BRANNA
Editor
Cutex may be more than 100 years old, but it's not showing its age. Cutex brings an innovative and holistic approach to nail, hand and foot care with the launch of a new line of products that includes tools, treatments, color, polish removers and an assortment of hand and foot creams. The Cutex Care Line is available this month at select retailers including HEB, Meijer, Jet.com and Amazon.com; prices range from $2.99-$13.99. “Cutex has been synonymous with nail polish remover and nail care for over a century,” said Sennen Pamich, president of portfolio brands at Revlon, Inc., which includes Cutex. “The expanded line – including a full range of high-performance nail, hand and foot care products – allows us to leverage our heritage as innovators in this category to become a go-to brand for solution-based products. The additional offerings encourage consumers to build customized regimens that ensure nails, hand and feet are properly cared for through each step of the manicure or pedicure process.” The Cutex Nail Polish Remover formula is protected by a US patent (8,486,378 B1). The patented nail polish remover formula combines the power of acetone with the strengthening and conditioning capabilities of natural botanical oils. Building upon the success of nail polish remover is a natural next step for Cutex. Formulated with vitamins, botanical oils and antioxidants to condition and protect, the new line includes: Nail Polish Removers: Available in five liquid formulas and on-the-go pads, these quickly and gently remove all traces of nail polish. Nail Care: The comprehensive range includes multi-benefit solutions to combat all major signs of nail wear and improve overall nail appearance. Infused with vitamins, oils and nail strengthening ingredients the line includes nail treatments, manicure enhancers and cuticle care to restore, condition and protect nails. Care+Color: Includes an array of 21 on trend, vibrant nail colors that are formulated to condition and protect nails. Each color features a vitamin-enriched strengthener and built-in protective base coat. The formula, which contains patented ingredient Hexanol, helps condition and strengthen nails. Hand and Foot Creams: Each cream is specially formulated to lock in essential moisture to keep skin protected and hydrated. These creams contain a unique blend of glycerin, vitamin E and botanical oils to ensure skin, nails and cuticles are properly conditioned. Hand and Foot Tools: From nail files to cuticle clippers, Cutex tools have distinct features to deliver improved performance and precision.
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