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Cloralen Goes 'Platinum' with New Bleach

April 21, 2017

Rolls out new high-viscosity gel.

Cloralen has rolled out new thick gel bleach formula, Cloralen Platinum Bleach Liquid Gel, which it says eliminates the No. 1 worry that users of bleach have: splashing it.

"We conducted extensive research with consumers and learned that homemakers have an out of control feeling when using bleach," said Andres Supelano, brand manager for Cloralen. We took this challenge seriously and are excited to bring consumers the first new form of liquid bleach in decades—a gel.”

Parent company AlEn USA, based in Houston, contends the innovative high viscosity gel offers 3x more controlled pour.