04.25.18
Mally Beauty is creating a capsule collection with TV personality and drag legend RuPaul.
RuPaul will work with Mally on product concepts, formulations and marketing for the line. The collection will consist of 10-12 specially created SKUs and will launch in February 2019.
Distribution is still being finalized.
Brand founder and celebrity makeup artist Mally Roncal has a long personal history with RuPaul and is excited for the collaboration. “I respect, adore and worship RuPaul personally and professionally,” said Roncal in a statement. “Ru has always stayed true to who he is and unapologetically puts himself out there. He exemplifies self-acceptance and has inspired and taught millions of people to love themselves. This seamlessly blends with Mally Beauty’s mantra: What makes you different makes you beautiful! I feel blessed to have the honor of working with RuPaul and have him connected to my brand.”
“RuPaul is the ideal choice for this collaboration with Mally considering his values and personality,” added Brian Robinson, president of Mally Beauty. “His magnetic charisma and authenticity mirrors Mally’s and together they should prove to be unstoppable.”
The Mally/RuPaul partnership was brokered by Los Angeles-based agency, ACI Licensing.
RuPaul will work with Mally on product concepts, formulations and marketing for the line. The collection will consist of 10-12 specially created SKUs and will launch in February 2019.
Distribution is still being finalized.
Brand founder and celebrity makeup artist Mally Roncal has a long personal history with RuPaul and is excited for the collaboration. “I respect, adore and worship RuPaul personally and professionally,” said Roncal in a statement. “Ru has always stayed true to who he is and unapologetically puts himself out there. He exemplifies self-acceptance and has inspired and taught millions of people to love themselves. This seamlessly blends with Mally Beauty’s mantra: What makes you different makes you beautiful! I feel blessed to have the honor of working with RuPaul and have him connected to my brand.”
“RuPaul is the ideal choice for this collaboration with Mally considering his values and personality,” added Brian Robinson, president of Mally Beauty. “His magnetic charisma and authenticity mirrors Mally’s and together they should prove to be unstoppable.”
The Mally/RuPaul partnership was brokered by Los Angeles-based agency, ACI Licensing.